Back office support for commercial brokerages

A back office for your shop, without the hiring.

Small commercial shops do big volume with a handful of agents and nobody in the back office. The usual options are hiring, a virtual assistant agency, or doing it yourself at night. Here is a fourth.

The three jobs a growing shop hires for

A marketing coordinator for OMs, flyers and campaigns. A transaction coordinator for forms, deadlines and signing packets. An assistant for inquiries, the inbox and the calendar. CRE ShopWorks sets up systems that handle much of that work in your own accounts.

Marketing coordinator

OMs, flyers, Crexi drafts and e-blasts, listserv posts, newsletters and a week of social posts, in your brand.

Transaction coordinator

Completion sheets for your TXR forms, LOIs, amendments, renewal letters, signing packets and a Monday summary of every deal in flight.

Assistant

Inquiry replies, CRM logging, listserv and inbox watch, event lists, a morning to-do list and everything filed where it belongs.

CRE ShopWorks

All of it set up once in your own accounts, for one install fee and a monthly retainer. Your licensed agents still review every piece before it goes out.

Compared with a virtual assistant agency

An agency gives you a person. You still train them on your brand, your forms and your terms, and you start over when they leave. An install writes your brand, forms, terms and voice into the system once, so every agent gets the same result every time and the knowledge stays in your shop.

Compared with hiring

A hire is a salary, payroll taxes, a desk and a ramp-up period. The install is one fee and a month-to-month retainer. You still pay your own tool subscriptions, and someone in your shop still reviews every output, so treat it as leverage for the people you have, not a reason to stop hiring good ones.

What the back office handles

See the admin workflows.

Common questions

Is this a virtual assistant service?

No. There is no assistant on the other end. CRE ShopWorks installs the system inside your own accounts, and your agents run it. That means no one to train, no time zones, and nothing walks out the door when a person leaves.

Can it replace a transaction coordinator?

It handles the drafting and tracking: completion sheets for your TXR forms, renewal letters, signing packets and a Monday summary of every deal. Someone in your shop still reviews every document and handles the people side.

How long does an install take?

A Marketing Sprint takes two weeks. A full install takes 30 to 45 days, one category at a time, each tested on a real deal before it goes live.

I take one shop per market. See if yours is open.

Twenty minutes, one of your own listings, no slides.

Book a 20 minute look
shelly@creshopworks.com