For independent commercial brokerages

The AI back office for commercial brokerages, built by a broker.

OMs and flyers, Crexi campaigns, listserv posts, foreclosure prospecting, BPOs, leases and renewals, set up inside your own accounts and run your way. Installed by a working Texas commercial broker, not a software company.

Book a 20 minute lookSee every workflow
One shop per market. No clients in Central Texas.

Your best broker shouldn't be building flyers at 10 PM.

Most commercial shops still run on evenings and weekends. The deals get done, but the broker-owner is the back office. CRE ShopWorks sets up the tools you already pay for so this work comes back drafted, branded and checked, on a schedule:

Every day

  • A morning list of what needs your attention: broker replies, deadlines, renewals coming due
  • Crexi and website inquiries answered with a broker-level draft the same hour
  • Buyer and tenant needs from the broker listserv checked against every listing you hold
  • The listserv inbox watched, so a broker's reply never sits unread

Every week

  • A pulse on the market drafted from the news sources you choose
  • A week of social posts scheduled across your pages
  • Crexi e-blast campaigns with real headlines
  • Networking and CRE events in your market worth your time

Every month

  • Commercial foreclosure postings loaded into your CRM with a lender call sheet
  • Website inventory synced to what is actually on the market
  • Crexi listings worked through the gaps Crexi flags
  • The property exchange flyer and recap

When a deal needs it

  • Offering memorandums and landscape flyers the same day you walk the property
  • Broker listserv posts and Crexi listing copy
  • BPOs and BOVs with every county figure read from the source
  • Letters, LOIs, lease completion sheets and renewals

See every workflow

Works on the setup you have

Mac at home, Microsoft at work. No lost beat.

At home: a Mac and Google

Gmail, Google Drive and Calendar on a MacBook at the kitchen table.

At the office: Windows and Microsoft 365

Outlook, Word and the shared drive, often with IT controlling what can connect.

The system runs in your Claude account and your Drive, not on one computer. Start a flyer at home Sunday night and finish it at the office Monday morning without emailing yourself a file. When IT has Outlook locked down, the install includes a Google path, set up only with the broker-owner's written approval.

Three jobs, one install

Before you hire for the back office, see what it can do.

Marketing coordinator

OMs, flyers, Crexi drafts and e-blasts, listserv posts, newsletters and a week of social posts, in your brand.

Transaction coordinator

Completion sheets for your TXR forms, LOIs, amendments, renewal letters, signing packets and a Monday summary of every deal in flight.

Assistant

Inquiry replies, CRM logging, listserv and inbox watch, event lists, a morning to-do list and everything filed where it belongs.

CRE ShopWorks

All of it set up once in your own accounts, for one install fee and a monthly retainer. Your licensed agents still review every piece before it goes out.

From my own book

A website lead, answered in 30 minutes.

A seller interviewing brokers on a one-acre commercial parcel found me through my website. Her inquiry came in at 12:15 PM. My full reply went out at 12:45, with the commission math, a candid market read and the four contract terms buyers' counsel would push back on.

Eleven days later I was the listing broker, working multiple offers. That's the system I install. It doesn't replace your judgment. It gets your judgment out the door faster.

Read all seven case studies

How it works

Small start, then the full build.

1. A 20 minute look

We talk through where your evenings go, and I run one workflow on one of your public listings.

2. Marketing Sprint

Two weeks. Your OM and flyer builder, Crexi drafts and social posting, live in your accounts and in your brand.

3. The full install

The categories you choose, set up to match how your shop already works, with training and a written playbook.

4. Monthly updates

Fixes as the tools change, one new workflow a month on request, and a monthly check-in.

Pricing

Start with a two-week Sprint.

Marketing Sprint

$2,500
one time, two weeks

OMs and flyers, Crexi drafts and social posting. Credited in full toward the Marketing install.

Single category

from $2,500
install, plus monthly support from $500

Install any one category. Marketing is $4,500 to install and $1,000 a month.

Full Back Office

$12,500
install, plus $2,500 a month

All five categories, plus exclusivity in your metro and specialty.

Prices are for shops of up to 10 agents. Tools are billed to you directly, never marked up. Full pricing

I take one shop per market. See if yours is open.

Twenty minutes, one of your own listings, no slides.

Book a 20 minute look
shelly@creshopworks.com